Clothing is one of the many basic things a human needs to live comfortably. However, as time evolved, clothing has gone beyond the realm of necessity and into the realms of luxury, fashion, and entertainment. Clothing became a natural extension of one's identity––helping us express who we are, display our interests, and oftentimes our social status.

It's worth mentioning that the reason why clothing has become something more than a mere necessity is all thanks to the fashion industry, comprised of fashion enthusiasts, influencers, and consumers. However, as these influencers set trends for clothes, accessories, footwear, etc. that come and go, the rise of harmful effects the fashion industry has on the environment subsequently becomes more evident. According to Beall (2020), the fashion industry accounts for 10% of all greenhouse gas emissions worldwide.

Digital fashion, on the other hand, promotes sustainability. This is because the main selling point of digital fashion is that it enables users to 'wear' clothes by editing the digital pieces onto themselves as if they actually bought the item in person (Digital Clothing: All You Need to Know About the Future of Fashion Brands, n.d.). Currently, digital fashion is a growing trend in the fashion industry, prevalent in the age of Instagram where OOTDs (outfit of the day) are shared worldwide.

Digital fashion is also beneficial for brand designers. According to Replicant (n.d.), “digital clothes, digital garments are constructed based on real templates and using professional 3D-applications for tailors. Hence virtual clothes can be produced in reality. And brands and designers can present their new works digitally, collect pre-orders, produce limited capsules.” Thus, digital fashion allows designers to push the limits of their artistic expression and create designs that would otherwise be impossible if it were a physical piece of clothing.